At Cartier, time is not just something to be measured but also something to be cherished, something to make the most of - how it is filled and portrayed. This idea is the driving force for all of Maison's study on time, from its formal representation to individual perception and experience of time's quality.
To continue fulfilling this goal, Publicis Luxe, in cooperation with enthusiastic craftsmen, produced and developed a set of 37 windows (static and animated) that serve as live displays for the House of Cartier's new goods during Watches & Wonders, the world's largest watch exhibition.
Additionally, an ambitious video was developed fully in 3D to exhibit the collections in their entirety, which was presented on a 360° screen at the Geneva event.
To complement the real experience in Geneva, a variety of graphics and iconography were created and then transferred to the brand's Instagram account.
Finally, a website was established to collaborate with Razorfish France for everyone to enjoy the event. The website provides an immersive experience with animations and interactive 3D information. This 360° experience allows visitors to explore the collection's timepieces in more detail, from Cartier's renowned precious gem watches to its most recent creations.
BRAND : CARTIER INTERNATIONAL
Senior Vice President Chief Marketing Officer: Arnaud Carrez
International Creative Communications Director : Emmanuelle Guillon
Creative Corporate Content Director : Elodie Hubsch-Thiele
Creative Corporate Content Group Manager : Hélène Duval
Creative Corporate Senior Project Manager : Mathilde Reboul
Digital Brand Identity Director : Nicolas Guiramand
Senior Digital Identity Manager : Maxime Chevalier
Senior Digital Identity Producer : Giada Lecoq
AGENCIES : PUBLICIS LUXE & RAZORFISH FRANCE
Creative Director Publicis Luxe: Antoine Bonodot
Window displays - Publicis Luxe: Adrien Cussonneau, Jérémy Givord,
Film - Publicis Luxe: Antoine Bonn, Alexandre Jean-Marie, Jérémy Givord
Iconography and press visuals - Publicis Luxe: Anneliese Boyaval, Gaël Cornet, Erevan Joseph, Hélène Kerbiquet, Marion Maggiorani
Art direction and UX site: Anneliese Boyaval, Jérémy Givord
Sales management - Publicis Luxe: Amandine Ribeiro
Commercial follow-up - Publicis Luxe: Iris Decoux, Clement Ozout, Anne-Charlotte Delaisement, Laurence Levy
Technical supervision - Razorfish: Brice D'Annoville, Lucas Haladjan, Antonin Riviere, Franck Youdine
Delivery, Razorfish : Matteo Carcassola, Mareva Jeandel, Julie Konikowski