The new campaign from Publicis Luxe and Cartier for the holidays centers on a 2-minute choral film that brings together some of the brand's most famous fans - Willow Smith, Maisie Williams, Monica Bellucci, Troye Sivan, and more - to celebrate togetherness. Directed by Charlotte Wales and featuring the 1970s classic composed by Roger Glover, "Love is All" is an uplifting ode to timeless love.
An unparalleled choral film, a heartful hymn to universal love where the Maison celebrates the power of togetherness, of joy, and love! #CartierLoveIsAll
This never seen before worldwide campaign brings together a number of famous friends of the Maison: Willow Smith, Jackson Wang, Lilly Collins, Ella Balinska, Mariacarla Boscono, Monica Bellucci, Khatia Buniatishvili, Golshifteh Farahani, Mélanie Laurent, Troye Sivan, Annabelle Wallis, Maisie Williams.
An extraordinary cast that sung and danced "à l'unisson" the Love is All anthem.
Composed and published in the 70s by Roger Glover, this pop melody brings back on stage the importance of being with your close ones, because after all, Love is all.
A magical moment that could have only happen in an emblematic box, Cartier’s red box: magic, joy, products, celebrities…there are many powerful and intense emotions in a Cartier box!
Directed between Paris, Los Angeles, and Shanghai, by the British director and fashion photographer Charlotte Wales, this film offers a pure moment of enchantment.
The worldwide campaign is released on the 16th of November through cinema, 3D DOOH, TVC, billboards, social media content, and the official launch of Cartier’s page on TikTok.
This inspiring expression of love is the first chapter of Celebrations at Cartier, and will be followed by more bright happenings… stay tuned!
Director : Charlotte Wales (Colors)
Post-production film : Mathematics
Post-production music : Thomas Anduze
Business Affairs music : Barthélémy Ponsot (Prodigious)
Post-production digital assets : Prodigious
Print : Maud Rémy-Lonvis
Sr Vice President Chief Marketing Officer: Arnaud Carrez
International Creative Communications Director : Emmanuelle Guillon
Creative Profuct Content Director : Marco Terroni
Creative Corporate Content Director : Elodie Hubsch-Thiele
Creative Content Group Manager : Hélène Duval
Creative Content Senior Project Manager : Anissa Bouaziz
AGENCY : PUBLICIS LUXE
Creation : Antoine Bonodot
Creation Film and Digital : François Pelce, Camille Beaujard, Benoit Chanson, Melissa Masson
Creation Print: Jeremy Givord, Valentin Fillet
Creation CRM and e-commerce : Jean Baratto, Pauline Etourneau
Commercial: Amandine Ribeiro, Yasmina Bourbih, Adeline Pellet, Marine Michoud, Laurence Lévy, Natalia Dobiecka Anne-Charlotte Delaisement
TV production: Christine Bouffort
Art buying : Emma Boutami