Children’s Hospital Foundation of Richmond, VA launches an integrated campaign today to celebrate children’s healthcare solutions made possible through philanthropic support for the ongoing development of the Wonder Tower, a stand-alone world-class inpatient facility devoted specifically to the healthcare needs of children. The Wonder Tower is the new home of the Children’s Hospital of Richmond at VCU. The spot was helmed by creative animation studio LOBO, directed by Isa Littger.
"Working with Markham Yard on this incredible project has been so gratifying. We have gone from many in our region not realizing that a children’s hospital existed, to now a community understanding and rallying around our hospital and this important building project. The work has made our hospital stand out in the hearts and minds of our community and provided us the all-important platform of awareness that enables our asks for philanthropic involvement to be positioned for success,” said Lauren Moore, President, and CEO of Children’s Hospital Foundation. “We are really excited about the way this campaign highlights the solutions that are made possible through the development of our new facility, as well as the possibilities it unlocks for the children in our care, their families, and the larger Virginia community."
The advertising campaign comprises 30 Television running both locally and digitally, Print, OOH, Programmatic Digital, and Direct Marketing.
"Children’s Hospital Foundation has been an incredible creative partner," said Markham Cronin, Founding Partner at Markham Yard. "Working on their mission has been immensely fulfilling, and together, we have enjoyed crafting really unique creative solutions to bring this mission to life, in a category where that is really challenging to do. It’s really powerful when you hear the stories firsthand from the patients, families, and staff, and it gives us vital perspective on how important this work truly is."
CAMPAIGN CREDITS
Chief Creative Officer: Markham Cronin
Group Account Director: Katie Coffey
Account Manager: Salomé Berrebi
Associate Creative Director: Michelle Azzi
Senior Copywriter: Karina Bagdadi
Art Director: Sofia Olarra
Art Director: Laura Suescun
Senior Producer: Alec Lopez
Digital Director: Brent Carlin
Production Company: LOBO
Director: Isa Littger
Executive Producer: Luis Ribeiro
Head of Production: Clara Morelli
Producer: Pablo Zurita
Post-Production Producer: Henrique Lovato
Post-Production Supervisors: Tatiana Caparelli, Rosângela Gomes
Assistant Post-Production Supervisor: Bruna Boretto
CG Production Supervisor: Cristiane Santos
Art Director: Felipe Jornada
Storyboard & Animatic: Rafael Fernandes
Color Script: Pedro Minho
Styleframes and Concept Art: Gabriel dos Anjos, Guilherme Lascasas
Character Design: Alexey Voltolino, Beatriz Mayumi
Head of CG: Fabio Shigemura
CG Lead: Danilo Enoki
3D Modeling/Texturing: Guto Sposito, Rodrigo Paulicchi, Cristiano Porfirio, Max Beggs, Ricardo Riamonde, Milton Dias, Fernando Azulini
3D Rigging: Felipe Gimenes, Rafael Dias de Moraes, Rafael Shiva
3D Animation Lead: Marcio Nicolosi
3D Animation: André Lorenzini, Larissa Paz, Karina Chung, Lucas Barbosa, Ewerton Farias
3D Lookdev/Lighting: Maurício Trivelin, Igor Colaiacovo, Vinicius Paciello, Milton Dias, Fernando Azulini
Motion Graphics: Murilo Coda
Compositing Lead: Leandro Pena
Compositing: Narayani Andrade
R&D Lead: Filipe Lopes
R&D: Carlos Sanches, Alexandre Jum Murata
FINISHING: ColorBars
Music / SFX / MIX: Tonal Chaos - Marc Aaron Jacobs
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