The cleaning product brand Cillit Bang is launching its first global campaign, “The Mechanic”, created by BETC Paris.
Flashdance fans willenjoy the film that introduces a new genre:
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If cleaning product campaigns, in general, tend to look the same, this one will hopefully sweep you off your feet..
In the film, launched on the web and TV, we meet a mechanic who discovers how efficient Cillit Bang’sproducts are while putting on quite a show.
The ad was directed by Michael Gracey and produced through Partizan.
Daniel Cloud Campos is the hero of the film, especially known for being a front dancer on Madonna’stours.
The intense choreography is set to a BETC Pop edit of the classic Flashdance tune “She’s a Maniac”.
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