Coca-Cola prints native names in its bottles

The Share a Coke campaign, despite being a worldwide success, did not encompass native names in many countries, especially in Latin America. 
To extend this initiative, enabling everyone to have their names printed in a Coca Cola bottle, McCann Lima created a campaign that invited the Quechua people to join the celebration.

Advertising Agency: McCann, Lima, Peru
Chief Creative Officers: Mauricio Fernández Maldonado, Nicolás Romanó
Copywriters: Tyto Delgado, Roberto López / Account VP: Andrea Rosselló
Account Director: Eleni Polizogopulos / Production house: Tunche Films
Producer: Carla Dextre / Sound production: Sin Anestesia

Category

Ad Agency
McCann Erickson

Brand

Media
Direct Marketing
Country
Peru
By adRuby, 8 September, 2015

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