"The Great Meal" - the new Coca-Cola advertising campaign

The Coca-Cola company has launched a new global advertising campaign "The Great Meal". The film is the starting gun for the new Coca-Cola platform that revolves around meals under the claim "Together tastes better" and that will be present in the media throughout the next months.

#togethertastesbetter

The video is directed by Kim Gehrig and it shows images of families across the globe enjoying precious moments in the kitchen and around the table.

Credits
The Coca-Cola Company

Group Director Social Center & Prod IMC: Sarah Traverso

Integrated Marketing Comms Director: Guillermo Gimenez-Brotons

Coke IMC Director: Russ Mischner

VP Coke Trademark: Jaideep Kibe

Coke Brand Director: Erica Tuggle

IMC, Sr Producer: Rebecca Smith IMC,

Sr Producer: Jennifer Kramer

Anomaly Group

Creative Directors: Carlos Alija, Laura Sampedro

Creative Director: Dan Shapiro

Associate Creative Director: Harry Neville-Towle

Executive Producer: Jenn Pennington

Account Director: Alyssa Tacopino

Business Affairs Manager: Bianca Lauria

Somesuch

Director: Kim Gehrig

Executive Producer: Nicky Barnes

Head of Production: Michelle Stark

Producer: Lee Groombridge

Production Supervisor: Luke Thornton

Director's Assistant: Steve Shaw

Global DOP: James Laxton

Global Food Stylist: Katie Giovani