Don't Count Sheep, Fly on Clouds: Decoding Corsair's Business Class Campaign

Today, we're diving into the world of airline marketing with a clever campaign by Australie.GAD for Corsair, a French airline. ✈️

As most of us know, a good night's sleep on a plane is a rare gem. But what if your seat could transform into a luxurious bed, whisking you away to dreamland faster than you can say "boarding pass"?

Enter Corsair's Business Class: The Cloud Upgrade

Corsair recently revamped its fleet with Airbus A330neo planes, boasting all-business-class seating that fully reclines into flatbeds. This campaign by Australie.GAD capitalizes on this sleep-inducing feature in a whimsical way.

The Campaign: Counting Sheep is So Last Season

The ad ditches the tired "counting sheep" trope and replaces it with fluffy clouds – shaped like sheep! Here's the genius part: these sheep "clouds" drift serenely past the window, symbolizing the effortless slumber passengers will experience in Corsair's business class.

This quirky approach perfectly aligns with Corsair's "challenger" brand image, setting them apart from the competition. It's a lighthearted, memorable way to communicate the ultimate benefit – a restful flight that leaves you feeling refreshed, not like a crumpled mess.

CREDITS
Agency: Australie.GAD
President: Vincent Leclabart
Associate Creative Director General: Philippe Boucheron
Deputy General Manager: Thierry Taglioni
Creative Director: Jorge Carreno
Creatives: Tom Camus, Guillaume Paulus
Project Director: Isabelle Dray
Account Executive: Ulysse Boudot
Advertiser: Corsair International
Marketing & Communication Director: Martine Haas
Marketing Manager: Murielle Petiphar
Production: Tata Production
Creative Producer: Jean-Luc Chirio
Producer: Léa Zennoun
Production Director: Idir Barache
Director/Photographer: Marc Da Cunha Lopes
Sound Production: Plouf
Sound Producer: Sébastien Cannas
Post-production: Reepost