Automobile constructor Dacia is celebrating Christmas with a social media activation in which fans get to imagine the finale before its airing.
With its agency, heaven, Dacia imagined a mini-series that follows a family on their Christmas preppings.
In 3 episodes of 15 seconds each, all broadcast on Instagram and Facebook starting December 16, we discover the quest of the family for the perfect Christmas tree in different locations.
For the final reveal, a 45 seconds vidéo, composed of the 3 episodes put together, will be unveiled on Youtube on December 24.
This activation comes at a time when Dacia is embarking on a major transformation that began at the beginning of the year: new visual identity, new brand territory, new languages, and new graphic codes. And a new electric car: Dacia Spring.
Advertising agency: heaven