3M's Solar Earplugs

The task was to develop an original promotional packaging solution that immediately conveyed the product value of 3M’s Solar Earplugs – a product targeted at end users frequently requiring effective noise protection (such as musicians and festival-goers). 3M turned the purpose of the earplugs – to reduce noise – into an original package design. The container's cap looks like the volume knob of a hi-fi system; when opening it to reach the earplugs, one seems to be turning down the volume.

Advertising Agency: Scholz & Friends GmbH, Berlin, Germany

Creative Directors: Martin Pross, Matthias Spaetgens, Robert Krause, Wolf Schneider
Art Directors: Sebastian Frese, Ralf Schroeder / Copywriter: Nils Tscharnke
Photographer: Markus Mueller / Account Manager: Josef Hoehnow / Agency Producer: Benito Schumacher