Amnesty International seeks funds to maintain its activities in Venezuela as a way to promote active participation. The simple and powerful design represents the action of raising your voice when you drink from it. An original idea for Amnesty International in Venezuela to promote their image and fundraising.
Advertising Agency: Draftfcb, Caracas, Venezuela
Creative Director: Exequiel Rodríguez / Art Director: Nairobi López
Copywriter: Exequiel Rodríguez / Producer: Ciano González