Coca-Cola: Bringing India & Pakistan Together

Ad Agency
Video advertising:

In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nations -- India and Pakistan. The initiative "Small World Machines" provided a live communications portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart. The key to engaging with each other through the machines was simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols -- together.

Advertising Agency: Leo Burnett, Chicago, USA / Leo Burnett, Sydney, Australia

Global Chief Creative Officer: Mark Tutssel / Chief Creative Officer / Art Director: Andy DiLallo / Executive Creative Directors: Dave Loew, Jon Wyville / Creative Directors: Grant McAloon, Vince Lagana / Art Director: Justin Carew
Copywriter: Iggy Rodriguez / Designers: Omari Miller, John-Henry Pajak, David Mugford  / Director / Editor: Patrick Fileti
2nd unit director: Angus Forbes / Creative Technology Director: Chad Mirshak / Creative Technologists: Brendan Crich, Keong Seet, Scott North / Executive Director of Production: Vincent Geraghty
Directors of Production Operations: Michael Shanahan, Amir Mireskandari / Executive Producer: Adrian Gunadi / Producers: Stephen Clark, Michelle Browne / Executive Strategy Director: Wells Davis / Strategy Director: Olivier Tse
Executive Account Director: Bob Raidt / Account Supervisor: Katie Nikolaus / Production: Highlight Films, The Super Group
Set: Full Circle Corporation Marketing / Music: Song Zu