Coca-Cola: Cool Magazine Amplifier

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JWT turns a magazine into an amplifier for Coca-Cola FM

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Attached to the cover, the art allows readers to turn the magazine into an amplifier. Simply roll up the magazine and plug the iPhone tuned into the Coca-Cola FM application in the space provided. The final format causes the sound waves to travel in two different directions at the same time, intensifying the stereo sound effect created by the attached device. The next step is to enjoy the music.

Advertising Agency: JWT, Brazil

Client: Coca-Cola FM

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