The Share a Coke campaign, despite being a worldwide success, did not encompass native names in many countries, especially in Latin America.
To extend this initiative, enabling everyone to have their names printed in a Coca Cola bottle, McCann Lima created a campaign that invited the Quechua people to join the celebration.
Advertising Agency: McCann, Lima, Peru
Chief Creative Officers: Mauricio Fernández Maldonado, Nicolás Romanó
Copywriters: Tyto Delgado, Roberto López / Account VP: Andrea Rosselló
Account Director: Eleni Polizogopulos / Production house: Tunche Films
Producer: Carla Dextre / Sound production: Sin Anestesia