TARGET: Asian people, including Koreans, who prefer white skin.
CHALLENGE: People do not use sunscreen everyday.
OBJECTIVE: Encourage people to use Nivea Sun everyday.
SOLUTION: Our message sunlight-engraved apples, which are the line examples of product usage, a product sample, and an apple-making-process explanation will be sent to whom answered not using sunscreen everyday at a survey.This will persuade Asian people who prefer white skin to use Nivea Sun everyday.
Advertising Agency: ABJ Genius, Seoul, Republic of Korea
Creative Director: NOH Da Hye / Art Director: SON So Hyun, SON Sang MIn / Copywriter: Jung Kyu (RHYS)LIM
Planner: Jung Kyu (RHYS)LIM / Illustrator: SON So Hyun / Photographer: SON Sang Min