Pink Ribbon: The Pink Bra

Ad Agency
Video advertising:

Innovative, effective, creative marketing campaign that created a bra to help underprivileged women in Pakistan detect breast cancer early.

The Pink Bra turns the everyday action of slipping money inside the bra into a breast cancer self-examination exercise.

Executive Creative Director: Cristiano Tonnarelli
Creative Team: Jaison Ben, Usman Saleemi
Account Manager: Tiya Fazelbhoy