PUMA "The 9'58 Biography"

In order to celebrate the 10th anniversary of Usain Bolt's 9.58-second world record on the 100m dash, BETC/Havas partnered with PUMA to create a biographical book in tribute to the athlete. The book titled "The 9’58 Biography" recounts the most memorable events in Bolt's life that led him to break the world record in 2009.

Advertising Agency: BETC/Havas, Brazil

CCO: Erh Ray
Ecd: Andrea Siqueira
Creative Directors: Alexandre Kazuo, Lucas Ribeiro
Creative: Alexandre Kazuo, Lucas Ribeiro
Brands & Business: Camila Nakagawa, Giovana Degen, Camilla Steiman
Channels & Engagement: Carlinha Gagliardi
Strategy: Agatha Kim
Rtv Production: Mari Goebel, Anna Ferraz
Graphical Production: Gilmar Souza, Carlos Valeriano
Final Artwork: Plínio Junior
Publishing:P+E
Production Company: CEGO
Director: Daniel Levenhagem
Executive Producer: Maria Reser, Dario Forghieri
Production Coordinator: Julia Jubileu
Photography: Victor Ponce and Genga Estúdio
Postproduction: CEGO
Designer: Diego Brito
Assembly: Daniel Levenhagem
Audio Production: Squad
Musical Score: Gustavo Boralli
Sound Editor: Hans Zeh
Client Services: Zi Nammur
Event conception: Versão Beta
Client Approval: Fabio Kadow