Unicef: Repay For Good

Ad Agency
Video advertising:

The challenge:
UNICEF wants to increase donations to help children. The intention: even the smallest donation helps.

The solution:
A common habit with a common problem: We all lend little amounts of money and we hardly get it back. We dont want to ask for it and we don´t need the money to survive. But a lot of children do.

So we developed a easy way for donating: the UNICEF „Repay for good" app.
Choose your friend who owes you money, 
set the amount
and choose one of the UNICEF projects you want your friend to donate for.

Your friend receives an message/email with a notification. On a microsite, your friend can directly donate the amount via paypal.

The results:
Many tiny donations, for a big task: helping children to survive.

Advertising Agency: Plan.Net, Munich, Germany

Advertising Agency:Serviceplan, Munich, Germany / Chief Creative Officer:Alexander Schill / Creative Director:Christoph Nann, Maik Kähler / Copywriter:Marc Vosshall / Art Director:Till Diestel / Graphic Design:Kathrin Zientarra / Account:Constanze Strothmann / Programmer:Steffen Knoblich / Online Manager:Florian Gmeinwieser