The new year begins with a significant highlight for DS Automobiles: the launch campaign for the DS 7. First of all, TV viewers can get a first idea of the new DS in the context of a commercial entitled "Groundbreaking sophistication." Beginning January 20th, DS dealers invite all interested parties to explore the new DS 7 in their showrooms and learn about the model's benefits via a test drive.
Last summer, the Stellantis Group's Parisian premium brand debuted a new iteration of its bestseller, the DS 7. The premium C-SUV received various cosmetic and functional improvements, as well as a shortened moniker - DS 7 instead of DS 7 Crossback. The newly designed front features a new radiator grille, new DS wings, and a new light signature. On board, innovative technologies and precise details pay homage to the art of travel and DS Automobiles' know-how.
With the tv commercial launch of the DS 7 at the start of the year, DS Automobiles establishes a first milestone for 2023. It begins with a television campaign centered on the art of travel ("L'Art du Voyage"). The commercial is geared toward luxury-oriented explorers who want to tour the world while enjoying every vacation moment to the utmost. The model's elegance and artistic and cultural elements are skilfully integrated to reflect the French way of life and a new way of experiencing life.
The new DS 7 plug-in hybrid best reflects the Parisian art of travel and ensures unique experiences before, during, and after the journey.
The figure glides like a brush across the still blank pages of a travel diary in the TV commercial. The impressions form gradually until the expensive SUV stops in front of the Louvre pyramid. Throughout its voyage, the new DS 7 plug-in hybrid SUV creates the outline of a delicate watercolor consisting of water and many shades of color.
The music incorporates the notes of "Marche des Rois," a Provence ballad that depicts the Three Kings' journey. The theme was written by Joseph-François Domergue in the 18th century and set to music by Jean-Baptiste Lully. Georges Bizet then transformed it for L'Arlésienne (The Girl from Arles). The same notes have now been re-orchestrated to accompany the new DS 7's trip.
The "Wegweiße Raffinesse" commercial is already airing on German television and online. The new DS 7 is an elegant SUV!