Fiat Panda has been a social media pioneer since 1980: the launch of its next advetising campaign will commemorate its legendary history with the release of a hero video that celebrates, in native TikTok style, the SUPER personality of Panda, social since 1980, capable of overcoming all obstacles and making entire generations of people live extraordinary experiences. The narrative then spreads across all of the brand's official social channels, including Facebook, Instagram, TikTok, and Twitter, as well as YouTube, via a rich level of editorial material with a hyperbolic, at times, humorous tone of voice and a fascinating visual identity with a strong visual impact.
Fiat Panda introduces its first cross-platform social campaign, #LAMIAPANDAÈLEGGENDA.
The brand's history takes shape on social channels through innovative language and is enhanced with new inspirations owing to the first-person involvement of creators and social users. The user is actually urged to participate in the story, allowing their creativity to flow and contributing to the substance and peace of the #LAMIAPANDAÈLEGGENDA community.
Involved in the operation are automotive creators who will develop the tale stressing the epic nature of the Fiat Panda and build moments of connection, reaction, and sharing.
The Memorable Comments page will display the video hero and allow you to make a celebratory film with the most lovely comments.
Fiat Panda is the first automotive brand to appear on BeReal, a new social network of French origin that allows you to share authentic moments of everyday life without filters. As a result, creators and users can take and share images, immortalizing real-life moments with the Fiat Panda and becoming a part of its incredible and legendary history.
The entire activity was made possible by the collaboration of Starcom and Publicis Sapient, who are members of Publicis Groupe's One Team Stellantis.
The Fiat Panda has been produced since 2011 at the Giambattista Vico factory in Pomigliano d'Arco and has been the best-selling model in Italy since 2012. The Fiat Panda is a modern car that is 100% Italian and has never lost its ability to surprise. As it did in 2020 when it introduced its Hybrid variant, which is now the best-selling hybrid in Italy, ensuring all the benefits of an efficient, compact, light, and accessible hybrid engine.