Today, 29.3% of households in Israel suffer from food insecurity. That means that 1 in 3 families do not have enough food as opposed to 1 in 5 before the COVID-19 pandemic (20.1%).
With the problem growing, previous volunteer numbers no longer suffice. So while the need for food packages has never been this high, there are less and less volunteers to pack the boxes and distribute them to those in need. Ford decided to do something about this.
With the high Jewish Holiday season around the corner, Ford teamed up with Latet, Israel’s largest NGO battling Food Poverty, and issued a nationwide call to people looking to buy a car and test drive a Ford, to use their test drive to do some good along the way by distributing holiday food packages to families in need.
A wonderful way to let people experience their cars while doing good.
Agency Credits: BBR Saatchi & Saatchi and Leo Burnett Israel
CEO: Yossi Lubaton
Client: Ford (Delek Motors Israel) & Latet Food Bank
Creative VP Leo Burnett Israel: Ami Alush
Creative VP BBR Saatchi & Saatchi: Igal Ezra
Creative Team: Lee Harush, Itamar Paradny, Oren Ben Naim, Achiya Darshan, Nitzan Amir, Tomer Attal
Account VP: Aviv Benzikri
Account Supervisor: Lior Ben Izhak
Account Executive: Or Fitussi, Adi Neuberger
Production VP: Iris Yisraeli
Agency Producer: Orly Vilenski
Strategic VP: Yossi Joe Baruch
Strategic team: Asaf Nerson
Marcom Director: Eva Hasson
Traffic: Ronit Doanis
Studio Manager: Lea Avram Vayzer
Studio team: Zehava Gonen Greenberg, Roni Rappoport, Idan Perets, Dana Schossberger, Sophie Alon, Yulia Zak, Liat Harel, Jenny Gindus, Oren Bar
Production Company: Og
Director: Yoram Ever Hadani