A Ford and Latet Food Bank joint advertising campaign: FORDGOOD

Ad Agency
Video advertising:

Today, 29.3% of households in Israel suffer from food insecurity. That means that 1 in 3 families do not have enough food as opposed to 1 in 5 before the COVID-19 pandemic (20.1%).

With the problem growing, previous volunteer numbers no longer suffice. So while the need for food packages has never been this high, there are less and less volunteers to pack the boxes and distribute them to those in need. Ford decided to do something about this.

With the high Jewish Holiday season around the corner, Ford teamed up with Latet, Israel’s largest NGO battling Food Poverty, and issued a nationwide call to people looking to buy a car and test drive a Ford, to use their test drive to do some good along the way by distributing holiday food packages to families in need.

A wonderful way to let people experience their cars while doing good.


Agency Credits: BBR Saatchi & Saatchi and Leo Burnett Israel 

CEO: Yossi Lubaton

Client: Ford (Delek Motors Israel) & Latet Food Bank

Creative VP Leo Burnett Israel: Ami Alush

Creative VP BBR Saatchi & Saatchi: Igal Ezra

Creative Team: Lee Harush, Itamar Paradny, Oren Ben Naim, Achiya Darshan, Nitzan Amir, Tomer Attal

Account VP: Aviv Benzikri

Account Supervisor: Lior Ben Izhak

Account Executive: Or Fitussi, Adi Neuberger

Production VP: Iris Yisraeli

Agency Producer: Orly Vilenski

Strategic VP: Yossi Joe Baruch

Strategic team: Asaf Nerson

Marcom Director: Eva Hasson

Traffic: Ronit Doanis

Studio Manager: Lea Avram Vayzer

Studio team: Zehava Gonen Greenberg, Roni Rappoport, Idan Perets, Dana Schossberger, Sophie Alon, Yulia Zak, Liat Harel, Jenny Gindus, Oren Bar

Production Company: Og

Director: Yoram Ever Hadani

Extra images