Hartz: Deliciously De-Lick-able Delectables

Ad Agency
Video advertising:

The wet cat treats category has experienced strong growth over recent years. Continuing this expansion, the campaign, entitled “Deliciously De-Lick-able Delectables”, introduces more pet families to Delectables via tongue twisters and proud ownership of the lick, an element found within all wet cat treats. The two spots, “Grocery Store” and “Lick Interruption”, highlight the Delectables Lickable Treat and Delectables Squeeze Up products respectively.

Both narratives unveil the all-new, catchy tagline and jingle: “Deliciously De-Lick-able Delectables”, which was composed by musical artist Sean McVerry.

Client: Hartz
Chief Marketing Officer: Tina LeLay
Director of Marketing: Dai Kageyama
Director of Marketing: Stacy Kisla
Senior Manager, Ecommerce Marketing: Kimberly Moran
Marketing Trainee: Ryohei Kubo

Agency: Cutwater
Founder & Chief Creative Officer: Chuck McBride
Principal & President: Christian Hughes

Group Creative Director: Adam Vohlidka
Creative Director: Scott Padden
Art Director: Alexandra Ebright
Copywriter: Taylor Smith
Designer: Hichem Kherbachi

Strategist: Jake Baldridge
Director of Creative Strategy & Head of Social: Viktor Torbjörnsen
Social Media Marketing Manager: Ashley Feminella

Head of Production: Brian Cooper

Head of Media & Communications: Lizzy Ryan
Senior Media Supervisor: Caitlin Delaney
Media Planner: Allie Gorton

Group Account Director: Courtney Griffin
Account Director: Brett Harris
Account Executive: Marc Cruz

Project Manager: Ana Elejalde

Production: Spears & Arrows
Director: David Hicks
Managing Director: Jason Wolk
Head of Production: Justin Cormier
CFO: James Stern
Senior Producer: Craig Houchin
Producer: Rocky Bice

Editorial: Cutters Chicago
Executive Producer: Heather Richardson
Producer: Marek Luczak

VFX: Universal Production Partners (UPP)
Producer: Václav Machuta
Production Manager: Terezam Trnkova