Adnams "We Didn't Start The Fire"

Title: We Didn’t Start The Fire

School: Miami Ad School San Francisco

Art Director: Willow Ennen

Copywriter: Hatem El Akad and Josh Peterson

Description:

Sustainability can be an ugly, overused word. It can mean greenwashing for the sake of it and compromising on taste. Which Adnams doesn’t. 

Sustainability needs to taste good.

Adnams has a deep heritage and ongoing commitment to sustainability. It constantly innovates to create products that give back to the earth it borrows from. 

But Adnams is only one company pursuing sustainability.

What happens when other companies aren’t sustainable?

Rising tides, lakes of fire...

In other words? The apocalypse.