Apple "unMute" by Miami Ad School

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unMute for Apple

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Kindly note that this is STUDENT SPEC WORK and has not been commissioned by the brand.
The credits are as below:

Advert title: unMute
Campaign name: unMute
Media: Innovation, Digital, Experiential
Industry: Electronics, Technology
Published: April, 2019
Market: Global
Language: English
Advertising School: Miami Ad School, Mumbai, India 
Advertiser: Apple
Brand: iPhone
Copywriters: Palak Kapadia, Rohit Wani

Synopsis: The world has moved on to using voice commands, but still a group of people, larger than the entire population of the USA can't make a simple phone call. With Apple, we think different and help solve this issue.
Presenting unMute, a new feature on the iPhone, that allows users of sign language to make audio calls by using Face ID and gesture recognition. With this new feature, people using sign language can call 911 during emergencies, leave voice messages, give voice commands, and also translate sign language for those who don't understand it.

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