Budweiser "ReCup Arena" a football pitch made out of plastic beer cups

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Plastic recycling issue is a hot topic in Russia since there are just a few recycling factories in the country. Only 4% of all waste is recycled in Russia. At the same time FIFA World Cup that happened in Russia has left after it hundred of thousands of Budweiser beer cups.

ReCup Arena — a football pitch made out of Budweiser plastic beer cups left after FIFA World Cup. Budweiser collected and recycled 50000 cups and turned them into a white football pitch 64x42 meters in size.

This pitch became a hot news item all over the world. And not only in sports but design, lifestyle and advertising media.

ReCup Arena became a public football pitch that anyone can visit and play football on for years to come.

Advertising Agency: BOOTLEG, Russia

Client: Budweiser

Creative Director: Alyosha Starodubov
Senior Copywriter: Nikita Nikiforov
Senior Art Director: Anton Chalov
Managing Director: Ekaterina Shenets
Client Service Director: Vladimir Pervozvansky
Senior Account Manager: Kseniya Rubtsova
Strategic Planning Director: Roman Sidorov
Strategic planner: Anastasia Stepanosova
Senior Producer: Valera Gorokhov
Producer Assistant: Diana Seifetdinova
Executive producer: Manu Meyer / Save As It Is
Executive producer: Ivan Buralkin / Save As It Is
CG Supervisor: Sergey Petrenko / Save As It Is
Creative producer: Klavdia Shifr / Save As It Is
Producer: Ilya Perevedencev / Superdesigners studio
Executive producer: Valery Linchuk / Superdesigners studio
Head of integrated communications: Evgeniya Gorodnicheva / PromoAge
Group head of projects: Anna Avakova / PromoAge
Senior project manager: Yana Sorokina / PromoAge

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