Doritos "Anti-Ad #LogoGoesHere"

Advertising Agency: Goodby Silverstein & Partners, USA

The new "Another Level" effort debuting tonight during the MTV Video Music Awards includes a new spot entitled “Anti-Ad,” in which the brand admits that it’s running a “paid message,” but doesn’t let on to who is behind it. Rather, a voiceover announces that it’s promoting a “chip so iconic, we don’t need to name it.”  The spot features only blurred-out images of the brand’s packaging, plain red and blue bags and then scene after scene of Doritos’ triangular silhouettes.