Nobody cares about ecological issues until he sees the touchable effect. To reach the goal we used the hype around the FaceApp – popular app, which ages the user's face.
Together with Greenpeace Russia in July 2019, we introduced the EarthApp - in 24 hours we faked the app-launch which "ages" the Earth.
We showed the possible future of 6 recognizable places of Russia if we don’t stop the climate change - Moscow, St. Petersburg, Sochi, Baikal, Siberia, the Arctic – and published them on Greenpeace Russia Instagram account.
Advertising Agency: Isobar, Moscow, Russia