Greenpeace "EarthApp" by Isobar

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Greenpeace "EarthApp" by Isobar

Would you please Like and Share this website!

Nobody cares about ecological issues until he sees the touchable effect. To reach the goal we used the hype around the FaceApp – popular app, which ages the user's face.

Together with Greenpeace Russia in July 2019, we introduced the EarthApp - in 24 hours we faked the app-launch which "ages" the Earth.

We showed the possible future of 6 recognizable places of Russia if we don’t stop the climate change - Moscow, St. Petersburg, Sochi, Baikal, Siberia, the Arctic – and published them on Greenpeace Russia Instagram account.

Advertising Agency: Isobar, Moscow, Russia

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