Advertising Agency: The Smarts, Sofia, Bulgaria
The main theme of the new IKEA catalog was "good sleep at home". In order to promote it we created a limited edition of the catalogue and sent it as a direct mail to some mommy influencers. The mother opens it and an inserted lullaby song starts playing. So the baby can fall asleep while the mother goes through the new IKEA "good sleep" inspirational ideas.
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