We are in the recycling era and the Nike brand has understood this. The company has decided to create its new model of shoes based on recycled waste. Sneakers created from leftovers and other factory waste, here is the new collection called "Space Hippie" made from 100% recycled with plastic bottles, t-shirts or various debris.
“Space Hippie product presents itself as an artifact from the future. It’s avant garde; it’s rebelliously optimistic,” says John Hoke, Nike’s Chief Design Officer. “Space Hippie is also an idea. It is about figuring out how to make the most with the least material, the least energy, and the least carbon.”
“I’d say Space Hippie attacks the villain of trash,” adds Hoke. “It’s changed the way we look at materials, it’s changed the way that we look at the aesthetics of our product. It’s changed how we approach putting product together.”
“We believe the future for product will be circular,” says Seana Hannah, Vice President of Sustainable Innovation. “We must think about the entire process: how we design it, how we make it, how we use it, how we reuse it and how we cut out waste at every step.”
In addition, Nike has already announced that the models that will be worn by athletes on the podiums at the Tokyo Olympics this summer will also be ecological models.