Advertised brand: The North Face
Advert title: Wherever. Together.
Advert Type: Innovation, Digital, Experiential
Advertising School: Miami Ad School, Mumbai, India + Miami Ad School, Mexico City, Mexico
Agency website: https://miamiadschool.com/
Art Directors: Xavi Ocaña, Catarina Barcala Gosende
Copywriter: Palak Kapadia
Published: April, 2020
Synopsis: There are women all around the world who spend their days outdoors - often traversing over uneven and steep terrain - who we don’t conventionally consider explorers. To the next generation of explorers, what could be more inspiring? We identify women in developing countries who champion causes such as education, entrepreneurship and empowerment. Collaborating with the popular fitness tracking app Strava, their daily walking route is mapped and mirrored all over the world. When women run, hike or cycle along these special routes, we turn their miles into contributions. Bringing sisterhood to the outdoors, we dare to lead the world forward through exploration.
This is STUDENT SPEC WORK and has not been commissioned by the brand. It was created for the One Show Young Ones awards.