Intuity Medical "You're Good to Pogo"

Ad Agency
Video advertising:

One in ten people are diagnosed with diabetes. As can be imagined, many feel self-conscious when checking their blood sugar levels, which often leads toward hasty tests performed in the most uncomfortable places. Recognizing this everyday struggle, Intuity Medical collaborated with Cutwater to help empower the diabetes community by highlighting its signature innovation, the POGO Automatic®. Thanks to the One-Step™ benefit, users can monitor their glucose on-the-go at the push of a button.

The campaign debuts Intuity Medical’s all-new brand platform, “You’re Good to Pogo”.

Intuity Medical appointed Cutwater the agency of record title earlier this year after a comprehensive review. The work also signals the first significant marketing push for the POGO Automatic.

The media strategy boasts a robust buy across nationwide digital, social, display, and search platforms. Partners include YouTube, Hulu, Paramount+, ESPN, and Peacock. The content will be supported by an influencer program as well as branded materials for healthcare providers and professionals.

Client: Intuity Medical
VP of Marketing: Dave Yamauchi
Marketing Consultant: Tamara Bayne
Senior Director IT: Praveen Chopra
Marketing Manager: Bridgett Marion
Director of Customer Experience: Kim Panos

Agency: Cutwater
Founder & Chief Creative Officer: Chuck McBride
Principal & President: Christian Hughes

Creative Director: Amy Su
Copywriter: Mike Ennen
Senior Art Director: Alexandra Ebright
Senior Designer: Patrick Nelson
Art Director: Emma Shepler

Executive Producer: Doug Stivers

Strategist: Uma Mantravadi

Director of Creative Strategy & Head of Social: Viktor Torbjörnsen
Director of Social: Justin Juul
Social Media Marketing Manager: Juliana Rios

Head of Media & Communication: Lizzy Ryan
Head of Paid Social: Joseph Gudino
Media Strategist: Gavin Faucette

Group Account Director: Matt Allen
Account Director: Grace Fiset
Account Executive: Justin Koerner

Project Manager: Ana Elejalde

Production: Hungry Man
Director: Hank Perlman 
Executive Producer / Managing Partner: Caleb Dewart
Head of Production: Franchesca McDowell
Producer: Matt O’Shea
Director of Photography: Adam Beckman
Production Designer: Latisha Duarte

Editorial: Hungry Man
Editor: Mike Feldman

Post / VFX: Brickyard VFX
Lead VFX: Sean McLean
VFX: Brody McLean
Producer: Ellen Schmitt

Post / Color: Royal Muster
Executive Producer: Thatcher Peterson
Colorist: Gregory Reese

Post / Mix: Lime Studios
Mixer: Tom Paolantonio


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