The Jeep Avenger is the first SUV from the Jeep brand that is 100% electric. It just won the coveted title of Car of the Year 2023 and is now the focus of a new campaign with stunning DOOH ads (Digital Out Of Home). From Monday, January 16, to Monday, January 31, the new B-SUV Jeep is the main attraction in Milan, where planning centered on The Corner, the largest digital landmark in Italy and the second largest in Europe is in the heart of Gae Aulenti-New door.
It's the first time a Jeep model has won the award, and it must be the first zero-emission SUV that can express the brand's unique DNA in a small size. Jeep is celebrating this historic moment with a spectacular DOOH (Digital Out Of Home) plan that uses LED screens to show the brand's values and the Avenger's unique features.
So, creative communication goes well with the new Car of the Year. The Jeep Avenger is a full-featured SUV, and it is the first in a line of high-performance, fully electric cars designed for the European market. It is also a key part of the brand's global electrification strategy, which aims to make zero-emission SUVs the best in the world. From the beginning, the Jeep Avenger was designed and built like a Jeep. It is a concentration of freedom, a blend of capability, style, functionality, and technology to meet customers' needs in the future of transportation.