Summer can be a nightmare for teens in the city, watching their Facebook feed getting filled with happy vacation photos posted by their friends. To release that tension KFC is launching the Fakation concept – allowing everyone to take a fake vacation while staying at the city center. During the campaign, KFC branches would turn into resorts, tray liners and floor stickers in the restaurants would allow teens to troll their friends by faking a vacation photo using their regular mobile phone camera, and a website will show tips and tricks how to create the perfect vacation visuals – without getting there for real.
Advertising Agency: MRM//McCann, Romania
Chief Creative Officer: Nir Refuah / Executive Creative Director: Ioana Filip
Copywriter: Sandra Bold / Art Directors: Nadejda Ghilca, Bogdan Teodorescu
It would be more interesting if there were some price involved, like winning the real vacation according the destination you choose to fake.
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