Lay's "Crispy Subtitles"

Watching a movie and not hearing a thing because you’re nibbling crisps at the same time? Terrible! That’s why Lay's introduces "Crispy Subtitles": the first plug-in that adds subtitles exactly at the moment you start eating crisps. Yes!
 
• How the plug-in works? It uses crisp-sound-recognition to know when to add subtitles. Brilliant!
• The subtitles are automatically created in your movie’s default language. Or in the language, you defined in the settings.
 
From now on, you can enjoy your crisps without missing a second of your movie.
 
Take a bag and try it out yourself.

Advertising Agency: Happiness Saigon, Viet Nam

Client: Lay's.

Category

Ad Agency
Happiness

Brand

Media
Online
Country
Vietnam
By adRuby, 6 March, 2021

Similar content

Demet Evgar is exploring Lay's potato fields "Bizim Patates, Our Lay's"

One of the food brands of PepsiCo, one of the world's leading food and beverage companies, Lay's made a tv commercial

Lay's opens a non-existing restaurant on UberEats

For those who have not yet managed to get their hands on the chip bags anywhere else, the appropriately named

Lay's "The Lay's Ending"

Lay's "The Lay's Ending"

While Lay’s still commands the highest market share in the potato chips market, the brand doesn’t command the same lo

Barque Smokehouse ads

Barque Smokehouse - Barque. Refined

Barque. Refined.

Advertising Agency: Proximity DDB, Canada

Kit Kat advert

Limited edition king-size Kit Kat white chocolate bar

"The limited edition king-size Kit Kat white chocolate bar was sold exclusively in convenience stores and supermarket

Now delivering tasty movies.

Advertising Agency: Big Communications, London, UK

Chez Bonbon print ads

Chez Bonbon: A secret for a chocolate.

A secret for a chocolate.

Client: Chez Bonbon

Advertising Agency: Heads Propaganda, Brazil

TopLine Gum ads

TopLine Gum: Made for kissing

Made for kissing.

Advertising Agency: Leo Burnett Tailor Made, Brazil

Boston Pizza - High Note Hugger

Advertising Agency: Taxi, Canada

Maynards: Discovery Patch

Advertising Agency: Fallon, UK

Meet the Soreen Loveable Loaf

Meet the Soreen Loveable Loaf in his new TV ad as he shares his delicious squidginess with his friends on his travels

KFC - le bucket de Tenders

Lowe France has designed this film entitled "Like father like son," featuring a bucket Tenders an iconic product of K

McDonald's: any time of the day, every day

There are some days that are less ordinary than others.

SNICKERS - "Scream"

Advertising Agency: BBDO, New York, USA

Client: Snickers.

McDonald's: "BMxB Limited Edition Collaboration" by Cossette

The combination of two icons. A product of culture. A beacon of courage.

Tiff's Treats: "How It All Began" by The Shop

Co-Founders Tiff and Leon are often asked the story behind the start of Tiff’s Treats.

McDonald's "FriesList"

The World Famous Fries become songs on Spotify.

McDonald's "Open Late"

McDonald's "Open Late"

Starving after a night out?

McDonald's "Tasty Mornings" by McCann

McDonald's "Tasty Mornings" by McCann

Client: McDonald's

Protect What’s Behind You

New advertising campaign from Toyota Belgium in collaboration with the agency Happiness Brussels and