Leica V-Lux 20
The Leica V-Lux 20 is the ideal camera for on-the-got It’s user-friendly and especially handy – qualities it shares with the iPhone. In one respect though the Leica leaves the iPhone far behind; although the same size, it takes much better pictures. As a give-away for trade visitors, protective cases were produced that made iPhones look like a Leica V-Lux 20, They enabled people to experience immediately the handy size of the camera.
Advertising Agency: Y&R, Zurich, Switzerland
Chief Creative Officer: Markus Gut / Creative Director: Martin Stulz
Copywriter: Marietta Mügge / Art Director: Benny Goldstein / Designers: Joelle Hauser, Sarah Paul
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