Creative Idea:
We created a free image bank, accessible to the general public and brands. Seven well-known Mexican photographers donated the images. These were marked by the prejudice that we all do and that has been normalized, by downloading it eliminated the watermark for its use.
Client: Museo Memoria y Tolerancia / Memory and Tolerance Museum
Idea: Tolerance Stock
Agency: Archer Troy
Creative VP: Mike Arciniega
General Creative Director: Abraham Quintana Garay / Carlos Fernández Oxté
Creative Director: Thalía Vázquez / Bruno Oliver / Pedro Molina
Art Director: Roberto Guzmán
Production: Javier Velázquez
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