Audi R8: 5 seconds time limit

Ad Agency
Image advertising:

Ogilvy Cape Town's pre-roll ad for the new Audi R8, which can do 0 - 100km/h in 3.5seconds.

Most people only watch the mandatory 5 seconds of a YouTube ad before skipping it. So, we took the media space and used this 5 seconds time limit to demonstrate how fast the new Audi R8 Coupé can accelerate.

Case Study:

Advertising Agency: Ogilvy & Mather, Cape Town, South Africa

Executive Creative Director: Chris Gotz / Creative Directors: Jonathan Lang, Tommy Le Roux, Nicholas Wittenberg
Art Director: Benjamin de Villiers / Copywriter: Logan Broadley / Editors: David Jackson, Kaif Ahmed / Account Manager: Ryan Rabinowitz