In order to promote Audi's fastest car, we created an ad in digital magazines using its main differential: the speed. To see the new Audi R8, readers needed to photograph it using the iPad's feature screenshot. While the car passes by in high speed the reader must press the buttons HOME and SLEEP at the same time to take apicture. Only the picture taken at the exact moment when the car is in frame reveals the Audi R8 completely. More than an interactive ad, an Audi ad saved among the personal photos.
Advertising Agency: AlmapBBDO, Brazil
Publisher: Audi Vehicles LTDA Brazil Distributor
Product: Audi R8 / Title: Screenshot Ad / CCO: Marcello Serpa / ECD: Luiz Sanches
Creative Director: Marcos Medeiros, André Kassu, Bruno Prosperi, Renato Simões
Art Director: Andre Sallowicz, Denis Peralta / Editor: Filipe Medici, Rodrigo Resende / Programming: The Goodfellas
Technology Director: Fernando Boniotti / Account Services: Fernanda Antonelli, Carol Derra, Isabela Filippi, Lucas Nunes
Media: Paul Camossa, Flavio de Pauw, Isabela Albero, Renan Magri / Approval: Leandro Radomile