To combat people social media and driving, BMW decided to target these people on the very platform. Hacking facebook 360, we showed the consequences of social and driving with a shocking twist.
Advertising Agency: Serviceplan Middle East, Dubai, UAE
Worldwide Executive Creative Director: Jason Romeyko
ACD / Art Director: Victor Farias
ACD / Copywriter: Wayne Fernandes
Photographer: Daniel Botezatu / Litematter
Digital Art Director: Chitra Mahesh
Digital Account Manager: Barry McGrath