BMW "The Unpredictable 360"

To combat people social media and driving, BMW decided to target these people on the very platform. Hacking facebook 360, we showed the consequences of social and driving with a shocking twist.

Advertising Agency: Serviceplan Middle East, Dubai, UAE

Worldwide Executive Creative Director: Jason Romeyko
ACD / Art Director: Victor Farias
ACD / Copywriter: Wayne Fernandes
Photographer: Daniel Botezatu / Litematter
Digital Art Director: Chitra Mahesh
Digital Account Manager: Barry McGrath