Cards For Sexuality: A case study Video for Young Glory Brief

Video advertising:

Problem : In society’s sexual conversation, it often seems like men do most of the talking.

Insight : For some reason, there are silly stigmas associated with sex stuff from a young woman’s point of view.

Solution :  Cards Against Humanity is a great way to break the ice. What if they released a new stand-alone pack to empower women, and subsequently all genders, with a game that breaks the ice on sex talk and lets females hold the cards of the sexual conversation.

Art Director : Rajath Ramamurtny

Copywriter : Edward Miller

School : Miami Ad School, Miami

www.cardsforsexuality.com