The new sleeker and taller Coca-Cola can is out and UAE beat-boxing champion Beatbox Ray is here to make some noise about it. A mash-up of English, Arabic, Hindi and Ray's fresh beats, this music video is based on the awesomeness of an old favourite's new look.
Advertising Agency: Y&R, Dubai, UAE
Creative Director: Ash Chagla / Art Director: Kamel Ajerdi
Copywriter: Athina Afton