"The Coca-Cola Hug Machine. You hug it, it returns the favour with a Coke. Because vending machines have feelings too."
Advertising Agency: Ogilvy & Mather, Singapore
Chief Creative Officer: Steve Back / Executive Creative Director: James Procter / Art Directors: David Stevanov, Jon Loke / Copywriters: Kevin Joseph, Troy Lim / Director: Angus Gordon / Production: Adrian Chua / Accounts: Louise Kuegler, Jiamei Tay / Producers: James Brook-Partridge, Alvin Chin / Planner: Mark Sinnock / Illustrators: Eunice Ng, Sean Soo