Short rationale: This project was created as a D&ad New Blood entry
Sustainability touches every part of our lives and yet we don’t see enough people opting into it. This is because people believe problems facing the environment are too large to fix by individuals. They fail to understand the impact is that collective individual action can have.
So we linked large-scale solutions to individual practical actions, by hacking into the one thing millennials have turned to in these uncertain times - Astrology. On earth day we partner with popular astrology websites to show what lies in store for the planet. Followed by a list of impactful actions one can take within their local context to create meaningful change. These would be simple solutions in everyday life like opting for carpool or not using a plastic stirrer, and upon making a pledge the statistics change to show real improvement.
Advertised brand: Connect for Climate
Advert title(s): Humanity's Horoscope
The headline and copy text (in English): A campaign link individual actions with global changes.Advertising Agency: Miami Ad School Mumbai, Miami Ad School Hamburg Miami.
Art Director: Jane Jin
Copywriter: Apaar Singhal, Palak Kapadia, Yashashree Samant