Dove: Legacy

Ad Agency
Video advertising:

The way a girl feels about her beauty starts with how you feel about yours. With the Dove: Legacy film we are encouraging everyone to create their own positive beauty legacy, so the girls in their lives grow up feeling confident about the way they look and reach their full potential in life. This is the mission of the Dove Self-Esteem Project, which has so far helped more than 14 million young people with body confidence education. Join us, because together we can help even more.

Advertising Agency: Ogilvy Paris / London

Executive Creative Director: Andre Laurentino, Maureen Shirreff, Chris Garbutt, Baptiste Clinet
Creative director: Ginevra Capece / Senior Copywriter: Maureen McCabe
Senior Art director: Lisa McLeod / Copywriter: Andrew Mellen / Art director: Bruna Gonzalez
Producers: Coralie Cupillard, Bonny Anoman / Production: Webber Represents / Director: Venetia Dearden
Music: Apollo
Agency supervisors: Stephane Orhan, Maria Gloria Moya, Kate Waugh, Felicity Green, Sophie Gorman, Nadia Lasfar