Durex Touch: powered by your touch

Ad Agency
Video advertising:

Introducing Durex Touch, the world's first experiential smart film powered by your touch. It is a film that you don't just view but become a part of and actually feel. Exclusively made for smartphones, the film gives you a skin on skin experience. Without you being there, the story does not progress.

Advertising Agency:Leo Burnett, Kuala Lumpur, Malaysia

Executive Creative Director:Eric Cruz / Creative Director:Iska Hashim
Creative Group Head:Mukund Olety / Art Directors:Yongchern Andiry Tan, Pravin Sutar
Copywriter:Mukund Olety / Business Director:Lau Kuan Cheng
Project Manager:Jin Yeap / Account Manager:Chew Mei Ling
Multimedia Developer:Michael Tsen Joon Onn / System Manager:Ng Soo How
Social Media Manager:April Yim / Production House:Directors Think Tank
Director:Jelise Chung / Producer:Heng Tek Nam