Fizy "The Musical Font" by TBWA

fizy is Turkey’s biggest music app with 22 Million users. The identity of such a rich platform consisting of tons of genres of music couldn't be a static one. A new design approach that would convey the language of music was needed.

We created a Musical Font by using the Variable Fonts technology in a disruptive way. First, a new fizy base font is designed. 6 different axes are constructed within one font. Then, the font’s typographic features are connected to different frequency levels of sound.

Advertising Agency: TBWA, Istanbul, Turkey

Executive Creative Director: Ilkay Gurpinar
Creative Director: Volkan Karakasoglu
Art Director: Serdar Gungor, Melih Oguz
Copywriter: Mesut Yuksel