General Motors "Five incredible teachers. One special surprise."

Ad Agency
Video advertising:

Low wages. Funding challenges. Distracting tech. Dipping into your own pockets for school supplies.

This is what you sign up for when you decide to become a teacher in the U.S. today. And yet, they’re still so dedicated and passionate when it comes to their job.

So when GM asked us to help them find a way to give teachers the appreciation they deserve — we gave students a way to express their overwhelming gratitude to their teachers.

Proving that a little thank you can go a long, long way.

Advertising Agency: MRM//McCann Detroit, USA

Chief Creative Officer: Jeff Cruz
Group Creative Director: Tiffany Moy-Miller
Associate Creative Director: Diane Campbell
Senior Copywriter: Candice Pollock
Art Director: Gary Kunkel
Producer: Wiebke Engel
Group Account Directors: Lori Sullivan, Liza Roach
Account Director: Melissa Blomquist
Account Group: Jillian Brennan, Caitlin Livengood, Michelle Marinos
Social Media Planning Director: Lisa Gilpin
Strategy Director: Jessica Perry
Production Company: Former co
Director: Tony Wolski
Executive Producer: Michele Swanson
Director of Photography: Aaron Jones
Editor: Randall Kupfer
On-Camera Interviewer: Trevor Naud
Color Company: Cathel Color Company
Colorist: Chuck Klatt
Sound Mix Company: Goldsound
Sound Engineer: Marc LaRochelle