Gillette Fusion ProGlide with FlexBall Technology

Ad Agency
Video advertising:

To show off the movement of the new Gillette Fusion ProGlide with FlexBall Technology, we asked Son Lux to compose an original piece of music and play it on a piano rigged with the razors. This was his performance at the Hammerstein Ballroom in New York City on December 19th, 2013.

Advertising Agency: Grey, New York, USA

Brand Agency Lead: Debby Reiner / Senior Vice President/Account Director: Sarah Beaumont

Account Director: Elizabeth Gilchrist / Account Supervisors: Thomas Ghiden, Katie Stirn / Account Executive: John Nelson

Executive Strategy Director: Howard Roberts / Cinematographer: Zach Mulligan / Composer: Ryan Lott

Production Company: 1st Avenue Machine / President/Global Chief Creative Officer: Tor Myhren

Group Creative Directors: Jeff Stamp, Leo Savage / Associate Creative Directors: Lance Parrish, Steve Nathans

Copywriter: Nick Terzip / Director: Asif Mian / 1st Avenue Machine / Editor: Akiko Ikawaka / Cut + Run

Executive Producer: James McPherson / Mix: Heard City, Phil Loeb / Music Producer: Zachary Pollakoff

Film Producer: Katy Fuoco / Assistant Film Producer: Megan Swan