GRDF "The Farewell Party" by Rosapark

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GRDF "The Farewell Party"

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The Farewell Party

New GRDF* campaign from Rosapark

Never has our planet’s ecological situation been as dire as it is today. Despite the sci-fi worlds we see in sci-fi films, the future of our beloved Earth is at stake. That’s why GRDF, France’s gas distribution network and Rosapark are launching a bold, quirky, new campaign to raise awareness among the general public about green gas, a concrete energy solution that will help us transition to a more ecological society. The film sends us into a hypothetical future where a group of wealthy citizens are celebrating their departure as they escape to a safer, presumably cleaner planet.

Because our natural resources aren’t unlimited, and fleeing isn’t a viable solution, many of us still believe in the future of our planet. Today, there are solutions for preserving the environment and GRDF believes in one of them: green gas, a renewable energy produced locally from organic waste. For nearly ten years, GRDF has been committed to supporting farmers and local communities who invest in producing green gas, which allows them to heat, cook and move around, as part of a global approach to protect the planet.

Filmed by British director Nima Nourizadeh, "The Farewell Party" puts green gas at the heart of the discourse and positions it as a real solution of the future. A veteran of ad campaigns and music videos, Nourizadeh has also directed feature films such as "Project X" and "American Ultra", and now brings her colourful, singular and freshly contemporary style to bring us a message full of hope for the future, with an offbeat and original approach.

https://youtu.be/rFaOcNiEJuY

The campaign begins September 5 online, on GRDF's social networks (Twitter, Facebook, Instagram, YouTube) and via the hashtag #LeGazVertLavenir (#GasForTheFuture) on Twitter. Educational content about green gas will also be promoted on social networks through September 22 boost awareness about the advantages of this energy.

BRAND : GRDF – Gaz Réseau Distribution France – gas distribution network

Communications and Digital Director : Jérôme Chambin

Media Images : Jérôme Andrieu-Casado, Pauline Armanet, Oirdia Hadek

Social : Lucie Calonne

Web : Aurélie Messa, Elhadj Allassan Timite

Press : Claire Maindru

AGENCY : ROSAPARK

Co-founders : Jean-Patrick Chiquiar, Gilles Fichteberg et Jean-François Sacco
Copywriter : Louise Mussot

AD : Cerise Leclerc
Managing Director : Delphine Drutel

Advising Director : Virginie Matias
Account Director : Camille Huguenot
Strategic Planner : François Peretti
Social media manager : Jeanne Neushwander et Cassandre Géron

TV production : Elodie Jonquille et Sanae Belkouri
PR : Mélanie Colléou, Theda Braddock

PRODUCTION : PHANTASM

Director : Nima Nourizadeh

Producer : Olivier Muller
Director of Production : Jean-Pierre Crapart

DOP : Daniel Voldheim

Editor : Walter Mauriot

Post-production : Nightshift / Mathematic

Sound Production : Schmooze

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