KFC WOW Menu

Advertising Agency: Blink Digital, Mumbai, India

Creative Director: Dooj Ramchandani / Art Director: Yogesh Shirke
Copywriter: Vandit Panvelkar / 3D Modeller: Mayur Bet
App Developer: Prabhu Kumar Dasari

Objective

To promote the newly launched KFC WOW Menu and emphasize its price point.

Solution

KFC India WOW@25 Digital Campaign answered an oft-asked question: What KFC treats can you get with the money in your wallet? We used Augmented Reality on smartphones and on the web for the campaign. On scanning any currency note with the app or microsite, KFC WOW Menu delights, based on the money, appeared on the note itself. Users also played an entertaining quiz to win awesome prizes.

Outcome

The app acquired 35,000 downloads while the site received 1.5 lac hits. Fone Arena, The FWA, Daily App Review, Mid-Day spotlighted the campaign. The app even stood No. 1 on the iTunes store’s What’s Hot section.