KITKAT, together with JWT Amsterdam launch the first ever nationwide break for Holland. KITKAT is sending Gordon, one of Holland’s most talked-about and high profile celebrities, to a desert island. Totally cut-off from the outside world without any means of communication. KITKAT developed givehollandabreak.com to challenge the public to decide how far and for how long Gordon will be sent away.
Advertising Agency: JWT, Amsterdam, Netherlands
Executive creative director: Bas Korsten / Digital creative director: David Navarro
Creative directors: Maarten Vrouwes, Friso Ludenhoff
Creatives: David Navarro, César García Miquel, Maarten Vrouwes, Bert Kerkhof
Copywriters: Julio Álvarez, Bas Korsten, Friso Ludenhoff, Ivar van den Hove